Privacy Policy

Last updated January 6, 2009

WP Fail-Safe LLC respects the privacy of its users and has developed this Privacy Policy to demonstrate its commitment to protecting your privacy. This Privacy Policy is intended to describe for you, as an individual who is a user of this Website or our services, or otherwise provides us with information through various means, the information we collect, how that information may be used, with whom it may be shared, and your choices about such uses and disclosures.

We encourage you to read this Privacy Policy carefully when using our Website or services or transacting business with us. By using our Website, you are accepting the practices described in this Privacy Policy.

Collecting your Personal Information

We may collect personal information that can identify you such as your name and email address and other information that does not identify you; however, we will generally not ask you to enter your personal information more than once. When you provide personal information through our Website, the information may be sent to servers located in the United States and other countries around the world.

We may collect and store any personal information you enter on our Website or provide to us in some other manner. Generally, this information is requested when you are placing an order or an inquiry. This includes identifying information, such as your name, address, email address, and telephone number, and, if you transact business with us, financial information such as your payment method (valid credit card number, type, expiration date or other financial information). We may also periodically obtain both personal and non-personal information about you from our business partners, contractors and third parties. Examples of information that we may receive include: updated delivery and address information, purchase history, and additional demographic information.

We use various technologies to collect information from your computer and about your activities on our Website. We automatically collect information from your browser when you visit our Website. This information includes your IP address, your browser type and language, access times, the content of any undeleted cookies that your browser previously accepted from us ("cookies"), and the referring website address. We do not share tracking information except as otherwise provided in this Privacy Policy.

When you visit our Website, we may assign your computer one or more cookies to facilitate access to our site and to personalize your online experience. Through the use of a cookie, we also may automatically collect information about your online activity on our Website, such as the web pages you visit, the links you click and the searches you conduct on our Website. Most browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies. If you choose to decline cookies, please note that you may not be able to sign in or use some of the interactive features offered on our Website.

We may use standard internet technology, such as web beacons, and other similar technologies, to track your use of our Website. We also may include web beacons in promotional email messages or newsletters to determine whether messages have been opened and acted upon. The information we obtain in this manner enables us to customize the services we offer our Website visitors to deliver targeted advertisements and to measure the overall effectiveness of our online advertising, content, programming or other activities.

We may allow third parties, including our authorized service providers, advertising companies, and ad networks, to display advertisements or provide applications and services on our Website. These companies may use tracking technologies, such as cookies or web beacons, to collect information about users who view or interact with their advertisements or use their applications and services. Our Website does not provide any personal information to these third parties. This information allows them to deliver targeted advertisements and personalized online experiences and gauge their effectiveness.

Use of your Personal Information

We may use information that we collect about you to:

  • deliver the products and services that you have requested;
  • manage your account and provide you with customer support;
  • communicate with you by email, postal mail, telephone and/or mobile devices about new products or services, special offers, and updated information that may be of interest to you;
  • enforce our Terms of Use;
  • manage our business; and
  • perform functions as otherwise described to you at the time of collection.

We may use financial information or payment method to process payment for any purchase or sales made on our Website, to protect against or identify possible fraudulent transactions, and otherwise as needed to manage our business.

With Whom We Share Your Information

We want you to understand when and with whom we may share personal or other information we have collected about you or your activities on our Website or while using our services. We do not share your personal information with others except as indicated below or when we inform you and give you an opportunity to opt out of having your personal information shared. We may share personal information with:

Authorized Service Providers: We may share your personal information with our authorized service providers that perform certain services on our behalf. These services may include fulfilling orders, processing credit card payments, packaging and delivering purchases, providing customer service, sending postal mail, performing business and sales analysis, and supporting our Website functionality. We will only provide such providers the information they need to perform their functions, and they are prohibited from using that information for any other purpose or sharing such information.

Business Partners: When you make purchases or engage in promotions offered through our Website or services, we may share personal information with the businesses with which we partner to offer you those products, services and promotions. When you elect to engage in a particular merchant's offer or program, you authorize us to provide your email address and other information to that merchant.

Other Situations: We may also disclose your information:

  • In response to a subpoena or similar investigative demand, a court order, or a request for cooperation from a law enforcement or other government agency; to establish or exercise our legal rights; to defend against legal claims; or as otherwise required by law. In such cases, we may raise or waive any legal objection or right available to us.
  • When we believe disclosure is appropriate in connection with efforts to investigate, prevent, or take other action regarding illegal activity, suspected fraud or other wrongdoing; to protect and defend the rights, property or safety of our company, our users, our employees, or others; to comply with applicable law or cooperate with law enforcement; or to enforce our Website Terms of Use or other agreements or policies.
  • In connection with a substantial corporate transaction, such as the sale of our business, a divestiture, merger, consolidation, or asset sale, or in the unlikely event of bankruptcy.

Any third parties to whom we may disclose personal information may have their own privacy policies which describe how they use and disclose personal information. Those policies will govern use, handling and disclosure of your personal information once we have shared it with those third parties as described in this Privacy Policy. If you want to learn more about their privacy practices, we encourage you to visit the websites of those third parties. These entities or their servers may be located either inside or outside the United States.

We may share aggregated and non-personal information we collect under any of the above circumstances. We may also share it with third parties to develop and deliver targeted advertising on our Website and on websites of third parties. We may combine non-personal information we collect with additional non-personal information collected from other sources. We also may share aggregated information with third parties, including advisors, advertisers and investors, for the purpose of conducting general business analysis. For example, we may tell our advertisers the number of visitors to our Website and the most popular features or services accessed. This information does not contain any personal information and may be used to develop Website content and services that we hope you and other users will find of interest and to target content and advertising.

Control of Your Personal Information

You can choose not to provide us with certain information, but that may result in you being unable to use certain features of our Website because such information may be required in order for you to register, purchase products or services, ask a question, or initiate other transactions on our Website. If you register, or otherwise give us personal information, we will not share that information with third parties without your permission, other than for the limited exceptions already listed. We do not allow other companies to access your personal information.

Access to Your Personal Information

If you have an account with us, you have the ability to review and update your personal information online by logging into your account. You can also review and update your personal information by contacting us by email or postal mail.

If you have an account with us, you also may choose to close your account at any time by contacting us. After you close your account, you will not be able to sign in to your account or access any of your personal information. However, you can open a new account at any time. If you close your account, we may still retain certain information associated with your account for analytical purposes and recordkeeping integrity, as well as to prevent fraud, collect any fees owed, enforce our Terms of Use, take actions we deem necessary to protect the integrity of our Website or our users, or take other actions otherwise permitted by law. In addition, if certain information has already been provided to third parties as described in this Privacy Policy, retention of that information will be subject to those third parties' policies.

Security of Your Personal Information

We recognize that our customers are increasingly concerned about how companies protect personal information from misuse and abuse and about privacy in general. We take appropriate security measures (including physical, electronic and procedural measures) to help safeguard your personal information from unauthorized access and disclosure, and we are constantly reviewing and enhancing our physical, electronic and procedural measures to protect your personal data from unauthorized access and disclosure, accidental loss and/or destruction. For example, only authorized employees are permitted to access personal information, and they may do so only for permitted business functions. In addition, we use encryption in the transmission of your sensitive personal information between your system and ours, and we use firewalls to help prevent unauthorized persons from gaining access to your personal information.

We want you to feel confident using our Website to transact business. However, no system can be completely secure. Therefore, although we take steps to secure your information, we do not promise, and you should not expect, that your personal information, searches, or other communications will always remain secure. Users should take care with how they handle and disclose their personal information and should avoid sending personal information through unsecure email. Please refer to the Federal Trade Commission's website at http://www.ftc.gov/bcp/menus/consumer/data.shtm for information about how to protect yourself against identity theft.

Children's Privacy

The Website is a general audience site, and we do not knowingly collect personal information from children under the age of 13.

Visiting Our Website from Outside the United States

This Privacy Policy is intended to cover collection of information on our Website from residents of the United States. If you are visiting our Website from outside the United States, please be aware that your information may be transferred to, stored, and processed in the United States where our servers are located and our central database is operated. The data protection and other laws of the United States and other countries might not be as comprehensive as those in your country. Please be assured that we seek to take reasonable steps to ensure that your privacy is protected. By using our services, you understand that your information may be transferred to our facilities and those of third parties with whom we share it as described in this Privacy Policy.

Changes to This Privacy Policy

We will occasionally update this Privacy Policy to reflect changes in our practices and services. When we post changes to this Privacy Policy, we will revise the "Last Updated" date at the top of the Privacy Policy. For material changes to this Privacy Policy, we will notify you by prominently placing notice of the changes on our Website. We recommend that you check our Website from time to time to inform yourself of any changes in this Privacy Policy or any of our other policies.

Contact Information

If you have any questions about this Privacy Policy, our information-handling practices, or if you would like to request information about our disclosure or personal information to third parties for their direct marketing purposes or if you would like to obtain details of the personal information we may hold about you, please contact us by email or postal mail as follows:

Privacy Officer
WP Fail-Safe LLC
15204 Omega Dr. Suite 105
Rockville, MD 20853
alan@wpfailsafe.com

If requesting information regarding the personal information held by us, please include the following information in your communications to expedite your request: name, address, Customer ID/account number, and a brief description of the information you would like to obtain. For the protection of all our customers, we will take all reasonable steps to confirm your identity before providing you with details of any personal information we may hold about you.

Please note that a charge of $10 may be assessed to cover the administration costs involved in obtaining the information requested; however, we will obtain your consent to the charge prior to assessing the charge.